Millipore Sigma

Millipore Sigma, a life science healthcare and technology brand, wanted to bring forth a vibrant expression of their new brand identity into a trade show environment. Millipore, also known as Merck EMD outside the US, was merging with Sigma for the first time and wanted to debut their merger to the public. Using scientific themes of cellular forms and vibrant colors, the trade show booth stood out from the crowd.

Tradeshow booth

The vibrant brand colors and organic shape make the booth stand out from the crowd. Visitors feel like they are stepping under the microscope into an organic world of MilliporeSigma.

Form

Leveraging the visual system's organics patterns and shapes, the plan and exterior shell take on a cellular form. Freestanding display units were customized to reflect the brand shapes.

Scalability

The vibrant brand colors and organic shape make the booth stand out from the crowd. Visitors feel like they are stepping under the microscope into an organic world of MilliporeSigma.