New Balance

A retail refresh known as 'The Uncommon Common' that embodies the brand's essence and fosters a communal space for its diverse consumer personalities. Bringing in opportunities for Brand collaborations and Design stories to be featured throughout the store.

A warm open storefront highlighting neutral materiality and angled shape inspired by the logo.

Custom Modular Display Fixture

At the perimeter walls features a series of custom, interchangeable fixtures with moments of storytelling and featured product curation. Attention to materials and textures reflect on the craft and design that is put into each pair of New Balance shoes.

Firm
Landor

Year
2022

Categories
Experience Design
Retail
Service Design