Tupperware

From being well-know for their plastic bowls, Tupperware has always been around kitchens but never truly recognized for its innovation and its inspiring stories of Sales Force members. Tupperware wanted a space where customers can truly experience their products and provide a home for their Sales Force members. The key experience was to elevate Tupperware as a culinary brand by creating true brand experiences by evoking all of the senses — sight, smell, sound, taste and touch.

An open storefront allows for the product display and activities to shine through and attract visitors. The Studio is categorized into three zones, the product display/demonstration area, training area and back office.

Demonstration Area

The demonstration kitchen allows customers to take cooking classes where they can discover the innovation of Tupperware products while fresh herbs in the green wall stimulate the senses. Using warm oak wood shelves with white surfaces allow for the colorful products to stand out and reflect the brand personality.

Training Area

The training area is a meeting place for Sales Force members to train, inspire confidence, celebrate achievements and grow their careers. The lounge area provides a comfortable seating for informal meetings, while the incentives and testimonial wall motivate members to achieve their goals.

Scalability

Taking the branding environment elements from the Studio and extending it into spaces with various scale, from large multi-story studios to pop-up kiosks. A kit of parts system was developed to adapt to different sizes and purposes. These extensions have been rolled out in different parts of the world, from US, Canada, and Mexico, to Brazil and Indonesia.

Firm
FutureBrand

Creative Directors
Sung Kim
Mark Thwaites

Design Directors
Yogeeta Dastane
Joo Chae
Quae Luong

Designers
Jintana Tantinirundr