Cadillac

Cadillac wanted to elevate themselves as a luxury lifestyle brand where sophistication meets authentic American craftsmanship. By taking the strategic brand personality and universal brief and filtering it into a concept statement, and bringing elements of the brand’s visual identity, an environmental toolkit was created. The toolkit helped define the different Cadillac environments from experience centers, dealerships and headquarters, and allows the brand to stay consistent and boldly portray its brand story.

Ingredients of the Cadillac brand

Brand personality and the Universal brief brought together define principles for the experience and distill into the environmental concept: The expression of substance & style. Timeless and sophisticated. Boldly confident and smart. For Cadillac, its a place where elegant simplicity and big, iconic statements blend together as one.