Sentry

Sentry, an insurance company that is known for its lifelong partnerships with its clients, wanted to update its identity and bring forth its brand story. The corporate headquarters needed a refreshing new look with design elements that contribute to creating a dynamic center where human interaction leads to lifelong partnerships.

Lobby

The lobby has a feeling of openess, warmth and transparency to inspire visitors to connect with the brand in a real and honest way. The use of white provides a sense of optimism and works as a backdrop for the paired brand colors to harmoniously in the environment.

Hanging Sculpture

The open wide atrium provided the opportunity to create a custom hanging sculptural element as a centerpiece to the lobby. The sculpture consists of client names engraved into aluminium plates making up the whole Sentry logo. The idea was to highlight the importance of client partnerships, which is the main objective of Sentry’s business.

Office Corridors

The office corridor is a high traffic transitional space and was the perfect opportunity to tell the stories of Sentry’s bond with the three C’s, clients, community, and company/coworkers.

Firm
FutureBrand

Creative Directors
Sung Kim
Doug Sellers

Design Directors
Yogeeta Dastane
Henricus Kusbiantoro
Yelena Avanesova

Designers
Jintana Tantinirundr